Navigation & Location

Navigation 2.0 - rethink your future strategy NOW

Despite surging unit growth, the navigation world is undergoing rapid changes as new devices, services and applications are flooding the market everyday, but, not all will survive. See who will reign supreme and who will collapse…

• Understand the sustainability of the PND (portable navigation device) business model versus the smartphone business model as Nokia, Apple, RIMM, etc. bring out large touch-screen devices with connected services around location enabled services and maps
• Asses whether navigation is about devices or applications and understand why device makers across the board must rethink strategies. Navigation 2.0 will see some big winners and losers. Find out what you need to do to remain on the winning side
• Who is focussing on third party application developers? Who has operator relationships? Who understands how to offer dynamic content and services? Who enjoys a direct billing relationship with consumers? Hear how the PND makers are resolving these questions versus the smartphone makers and see who will have the winning answers

Brett Simpson, Director, Arete Research

Effective convergence of navigation and vehicle sensors

• Get the low-down on the status of driver assistance systems (DAS) and driver information systems (DIS) market trends and see how you can transform your offerings to increase adoption and profits simultaneously!
• Telematics and navigation technologies as “sensors” offer enhanced benefits and new revenue-streams. Understand the technicalities and the business-case behind this convergence • See how you can explore and exploit navigation-driven synergy functions in the areas of: - CO2 reduction and recuperation - predictive route guidance, comfort and safety - central vehicle human-machine-interface

Dr. Peter Schnaebele, Vice President Marketing, Blaupunkt

Taking connected navigation to the next level

This session will explain how the latest product and service innovations are taking navigation and mobility experience for consumers and enterprises to the next stage.

• Discuss the impact of wireless connectivity on interactive navigation
• Learn how to customise and add value to standard mass-market solutions so that your offerings have an edge over the competition
• Understand the non-traditional business advantages of navigation in the fleet management market and see how you can use these advantages to boost your company’s bottom line
• Real-world examples of how you can get return-on-investment (ROI) and increase customer satisfaction simultaneously and in less than six months by using the highly effective connected navigation business model

Thomas Schmidt, Managing Director, TomTom WORK
Hakan Kostepen, Chief Product Strategist, Panasonic
Henning Wiefelspuetz, OEM Business Development Manager, Garmin

Belhassen Jerbi, Head of Product Management, Navigon AG
Moderator: Richard Robinson, Principal Analyst, iSuppli

• The relationship between web companies, device manufactures and content providers will alter the navigation industry’s business-model. Learn how to exploit the resulting opportunities in order to make your offerings an absolute must-have for the end-users
• Understand how connected navigation is changing user experiences vastly and see what you need to do to ensure your products and services offer personalised and unique user experiences in order to stand-out in a cluttered market-place
• Location relevant services and social activities are constantly pushing the boundaries of the industry forward. Learn how to successfully incorporate the latest services & solutions to your existing portfolio in order to boost your bottom line

Christof Hellmis, Director – Navigation, Nokia
Holger Weiss, Head of Nokia Maps Partnerships Management, Nokia