The Telematics Munich 2008 Timed Agenda at a Glance:

PLENARY SESSIONS & KEYNOTES

8:45 am - 9:30 am The essential annual Telematics market update 2008 exclusive European focus: formulae that really work!

The Telematics industry is gaining ground rapidly in Europe. Connected automobiles are revolutionising the industry and are offering strategic opportunities. Hear how embracing true convergence will create market leaders; ensure continuous innovation in the automotive, consumer electronics (CE) and Location-Based-Services (LBS) industries and generate fresh revenue streams for companies.

• Get a comprehensive overview on the connected vehicle opportunity for automakers and the value-chain in order to understand how to adopt technologies, utilise business opportunities and act on market demands
• How to understand and differentiate the European consumers’ connectivity and telematics services needs
• Understand the creative business models and the unique roles created by digital innovation and see how this will help you expand your latest telematics offerings
• Be the first to hear about which companies will lead and which will follow in order to strike-up key alliances & partnerships before you are left by the wayside

Thilo Koslowski, Vice President Automotive and Vehicle ICT - Manufacturing Industry Advisory Service, Gartner, Inc.

9:30-10:10 am Embracing convergence and maximising the opportunities provided by the connected car

• Take the guesswork out of your business plan and learn how market leaders are building strategies to maximise opportunities from connected automobiles.
• Understand the leading OEMs’, service providers’, suppliers’ and web-based companies’ vision and motivation for developing the connected car and see how you can profit from their collective strategy
• Find out how to embrace cross-industry convergence and benefit from using crossindustry partners such as internet and/or travel companies
• Building successful partnerships and new business models: will OEMs carry on working closely with traditional suppliers or will they adopt new business models? Make sure you know what’s on the radar so you can stay ahead of the curve

Panel Chair: Thilo Koslowski, Vice President Automotive and Vehicle ICT - Manufacturing Industry Advisory Service, Gartner, Inc.
Paola Carrea, Director, Magneti Marelli
Francesco Lilli, Program Manager, Centro Ricerche Fiat
Herbert Halamek, Vice President - Business Development and Strategy, Continental

Graham Smethurst, General manager - Infotainment & Communications, BMW Group

• Everything you need to know about the internal OEM business case for both commercial and consumer vehicles so that you can re-invent your game-plan to retain existing business and win-over new business
• How can OEMs and service providers offer a risk-free portfolio of services that will win consumers’ hearts and unlock their wallets
• Understand the benefits of dynamic service planning and seamless connectivity to see how this can be used to capture and keep fickle consumers

Panel Chair: Joanne Blight, Director, Automotive and Telematics Practice, Strategy Analytics
Martin Rosell, Managing Director, WirelessCar
Mr Reinhard Jurk, Head of Business Development - Connected Drive, BMW Group
Per Adamsson, Director Strategic Planning Soft Products, Volvo Trucks
Bruno Chazalette, Director Strategic Planning Soft Offer & Fuel, Renault Trucks
Jurgen Sauer, Senior Technology Manager, Novero
Per Lindberg, Business Manager, Automotive, Telenor

Lindsey Mack, Senior Project Manager - Digital Radio, BBC

Willem Duijf, Strategic Marketing Leader, GE

• In-car internet opens-up a whole new world of technical opportunities for suppliers, content providers and automakers. See how your partners and you can utilise these lucrative opportunities
• Asses the role of human machine interface (HMI) in enabling safe access for internet content inside the car and see how your solutions will need to evolve for this to succeed
• Discuss how to solve some of the biggest challenges for internet in the car, such as, connecting cars while in motion

Lars Schultheiss, Vice President Segment Europe – Interior Division, Continental AG

NETWORKING LUNCH: 12:00 pm - 1:15 pm

Telematics Services Track (Day 1)

2:00 pm - 2:45 pm Understand the expanding role and importance of Telematics service providers (TSPs)

With rapid advances in telematics-related applications for the connected vehicle; TSPs such as HughesTelematics are building platforms to support not only traditional but also non-traditional roles. This session will focus on how to deploy innovative and cutting-edge services.

• Get the low-down on the latest non-traditional roles played by TSPs and see how your offerings need to evolve in order to attract more business: - aggregating services - integrating content - connecting devices - providing a conduit to third parties - assisting OEMs and Dealers with management of the vehicle and customer
• How can TSPs, OEMs, dealers and the value-chain work closely together to provide telematics services, navigation and infotainment and yet make the systems affordable for the end-user
• Analyse the critical factors which will help TSPs and their partners maintain their position in this rapidly changing industry
• Hear how automotive partnership models involving OEMs, service providers, suppliers and search engines are changing. Be the first to understand the implications and re-invent your strategies

Erik Goldman, President, Hughes Telematics

2:45 pm - 3:30 pm See how Insurance Telematics is changing the face of the automotive insurance business

Insurance companies are sometimes viewed as providing a “necessary evil,” but if both the insurer and insured can begin to share information in a constructive manner by realising their mutual interests, the relationship can change and impact business-models dramatically…discover how

• Benefit from Octo Telematics’ real-world experiences: With a customer-base of over 650,000 customers through more than 35 insurance companies, Octo Telematics will teach you how to successfully enable telematics programs
• Unique opportunity to hear compelling insights from the retired CEO of UNIPOL insurance. He started the world’s largest insurance telematics program and will reveal some best kept business secrets to help you expand your offerings
• Learn why Usage Based Insurance (UBI), Pay-As-You-Drive (PAYD), Pay Per Use (PPU), eCall, road charging, real time traffic solutions and other innovative programs are revolutionising the landscape of the OEM insurance business

Harald T. Trautsch, EVP Business Development & CMO, Octo Telematics
Carmelo De Marco, Board Advisor, Octo Telematics, General Manager, UNIPOL Assicurazioni (until 2007)

3:30 pm - 4:15 pm Brave new world: How to deliver localised digital technologies on a global basis

OEMs are adopting telematics technologies to deliver services in a variety of geographical markets. Simultaneously, governments across the world are legislating for the adoption of standard vehicle safety and security functions based on similar technologies. This session will show you how to deploy your offerings world-wide so that you can grow your enterprise successfully

• Step-by-step guide on how to roll-out complex telematics programmes that offer local services and solutions on an international scale
• Hear success stories about OEMs and partners who are delivering dynamic services globally and learn from their experiences
• Understand how to overcome some of the business and technical challenges associated with providing a variety of services globally

Peter Vyvyan-Robinson, Managing Director, GLOBALWATCH

4:45 pm- 5:30 pm Open telematics transmission protocol made practical

This session will explore the potential of an open telematics platform and will give you a crystal clear insight into both the technical and business advantages of deploying such a platform.

• Investigate how to achieve normalisation of data received from different sources in order to make your business model more robust
• Security of data transmission is key to the process phases of open telematics transmission protocol. Hear the secret behind achieving this
• Learn how you can successfully conduct data manipulation and filtering for your clients to enhance your business prospects

Moderator: Rainer Horn, Managing Partner, SpaceTec Capital Partners GmbH

Roberto Polli, Chief Information Officer, Altea
Christian Birle, Senior Line Manager Traffic Telematics, Vodafone

Kai Hackbarth, Product Manager, ProSyst Software and member of OSGi Alliance

Benoit Vaille, Marketing Manager Enterprise Europe, Navteq

Ian Walmsley, CEO, Eagle-i Holdings

Navigation & Location Track (Day 1)

• Get the low-down on the status of driver assistance systems (DAS) and driver information systems (DIS) market trends and see how you can transform your offerings to increase adoption and profits simultaneously!
• Telematics and navigation technologies as “sensors” offer enhanced benefits and new revenue-streams. Understand the technicalities and the business-case behind this convergence
• See how you can explore and exploit navigation-driven synergy functions in the areas of: - CO2 reduction and recuperation - predictive route guidance, comfort and safety - central vehicle human-machine-interface

Dr. Peter Schnaebele, Vice President Marketing, Blaupunkt

2:45 pm - 3:30 pm Taking connected navigation to the next level

This session will explain how the latest product and service innovations are taking navigation and mobility experience for consumers and enterprises to the next stage.

• Discuss the impact of wireless connectivity on interactive navigation
• Learn how to customise and add value to standard mass-market solutions so that your offerings have an edge over the competition
• Understand the non-traditional business advantages of navigation in the fleet management market and see how you can use these advantages to boost your company’s bottom line
• Real-world examples of how you can get return-on-investment (ROI) and increase customer satisfaction simultaneously and in less than six months by using the highly effective connected navigation business model

Dr. Wieland Holfelder, Engineering Director, Google

Thomas Schmidt, Managing Director, TomTom WORK
Hakan Kostepen, Chief Product Strategist, Panasonic
Henning Wiefelspuetz, OEM Business Development Manager, Garmin

Belhassen Jerbi, Head of Product Management, Navigon AG
Moderator: Richard Robinson, Principal Analyst, iSuppli

• The relationship between web companies, device manufactures and content providers will alter the navigation industry’s business-model. Learn how to exploit the resulting opportunities in order to make your offerings an absolute must-have for the end-users
• Understand how connected navigation is changing user experiences vastly and see what you need to do to ensure your products and services offer personalised and unique user experiences in order to stand-out in a cluttered market-place
• Location relevant services and social activities are constantly pushing the boundaries of the industry forward. Learn how to successfully incorporate the latest services & solutions to your existing portfolio in order to boost your bottom line

Holger Weiss, Head of Nokia Maps Partnerships Management, Nokia

Today's maps show many gaps in the world around us. Zoom into a city and you won't experience much of urban detail: you'll find mostly empty spaces amidst an almost perfect road network. This is because conventional maps are made for vehicle traffic rather than for mobile people. We don't drive vans to produce maps.

United Maps licences professional vector map data from many sources and deploys smart algorithms to ...

• conflate vectorized base maps
• actively collects and validates relevant content from a vast spectrum of additional content sources

United Maps generates a new generation of maps:

• richly detailled
• intelligently layered
• interlinked and fully routable

United Maps' white-labeled datasets enable intuitive usability for connected mobile devices, Business Process Optimization, multi-modal navigation and smarter location based applications – all on a mobile, human scale.

Better maps give smarter apps!

Stefan Knecht, CIO, founder, United Maps

PLENARY SESSIONS & KEYNOTES

8:45 am- 9:15 am Next-generation Telematics business model unveiled!

High fuel costs and changing emission standards are rapidly changing the telematics industry because OEMs and suppliers are driving forward with eco-telematics. Understand how this alters the telematics game-plan and see how the value-chain can exploit this trend.

• Find out which eco-telematics initiatives are already underway and how your services and solutions will need to adopt in order to be a part of this new wave: - eco-navigation - eco-routing - eco monitoring and diagnostics
• Be the first to learn how advanced eco-telematics applications will anticipate driving situations through digitized location-based content and understand why customers will eventually prefer this
• The ultimate payoff in using eco-telematics applications demystified: Services such as flash updates delivered to engines or transmission control modules help OEMs save costs and expand revenue potential. Learn how it’s done

Egil Juliussen, Director and Fellow, Automotive Research Practice, TRG (now part of iSuppli) 

9:15 am - 9:45 am Join the Eco-Telematics revolution: Learn how to update solutions & services to maximise uptake and increase revenue potential

• High fuel costs and changing emission standards is coercing OEMs and suppliers of telematics to move forward with eco-telematics. Hear how it’s being done or your competitors will  beat you to the game
• Discover which eco-telematics initiatives are already underway for ex. eco-navigation and how your solutions and services need to evolve in order to meet eco-guidelines
• Get ready for the eco-revolution: Advanced eco-telematics anticipates driving situations through digitized LBS content. Be the first to learn how this can be achieved

Panel Moderator: Egil Juliussen PhD, Director and Fellow, Automotive Research Practice, TRG (now part of iSuppli)
Tsugo Nobe, General Manager, Nissan
Kevin Link, Vice President, Hughes Telematics
Richard Cornish, Product Manager Smart Insurance, Cobra

Paola Carrea, Director, Magneti Marelli

9:45 am - 10:15 am Re-launching onboard Telematics services: eCall+ is the way forward

Based on Floating Vehicle Data (FVD) technology, eCall+ tackles the current problems associated with eCall. Altea will lead a powerful session to examine this new concept.

• Understand how eCall+ will open-up a wide range of profitable services by transforming itself into a cost-effective way of re-launching onboard telematics services
• How to strike-up and take advantage of partnerships & alliances between a variety of stakeholders to share data and lower costs dramatically
• See how data can serve as the core of numerous applications to ensure that the value-chain can expand on and deploy cutting edge products and services

Alexander Weiss von Trostprugg, Director of Business Development & Strategic Alliances, Altea

eCall: Addressing the Challenges of In-Vehicle Emergency Communications for Citizen Safety

Presented by the European Emergency Number Association (EENA) with a panel of experts, including emergency services and industry representatives

The European Parliament has voted almost unanimously in favour of the Commission's Intelligent Car Initiative, which aims at safer, greener and smarter road transport, but what could this mean for Public Safety Answering Points (PSAPs) and citizens during times of emergency? EENA will lead an expert panel of political, emergency service, association and industry leaders to address the likely challenges. Set up in 1999 as a non-profit association registered in Belgium , EENA encourages efficient, interoperable and harmonised emergency telecommunications through “ 112,” the European emergency number, also used when launching an eCall in the European Union.

(Chairman) Tjerk Terpstra, Tjeter Ltd (112 and eCall expert, Netherlands )

Christophe Beaujeu, Automotive Business Unit Deputy VP, AXA Assistance

Bernfried Coldewey, Project Manager Mobile Services/Telematics, ADAC, Munich

 Ernst Kloboucnik, Division Manager, OEAMTC, Vienna

& Chairman ICT, ARC Transistance, Brussels

Harald Trautsch, Executive VP & CMO, Octo Telematics , Italy

& Delegate of the Austrian Ministry for Transport, Innovation & Technology

Jurgen Bartz, Program Manager, B jörn Steiger Foundation

Gary Wallace, VP Corporate Relations, ATX

SAFESPOT is an integrated project with 52 partners and is partially funded by the European Commission. Hear which aspects of the project offer the biggest application and revenue potential

• Be the first to learn how vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) communication systems and services are providing a major breakthrough in the vehicle safety and communications industry and see how you can use these developments to your advantage
• V2V communications, precise relative positioning, local dynamic maps will change the face of safe driving. See which technologies, services and applications are in demand so that you can re-vamp your offerings to fit the bill

Roberto Brignolo, Systems & Services Department Manager - Business Line Infomobility & coordinator of the SAFESPOT integrated project, Centro Ricerche Fiat

Rudolf Mietzner, General Manager, CAR-2-CAR

Telematics Services Track (Day 2)

SBD have conducted extensive eCall-related research and their keynote presentation will offer you an independent analysis on both the public and private sector efforts to succeed with eCall in Europe.

• Understand the technical and political barriers preventing the roll-out of a public eCall service and hear what’s being done to overcome the barriers
• Hear which private eCall solutions are winning business with Europe’s vehicle manufacturers and understand how it’s being done
• Bulletproof strategies for success: Learn how your company can move forward with eCall and see how you can get your solutions and strategies right before your competitors do

David McClure, Telematics & ITS Director, SBD

2:30 pm - 3:00 pm Get ready to hear about the new delivery model for Pay-As-You-Drive (PAYD) insurance

Cobra and Coverbox will offer a unique insight into this innovative delivery model and show you a viable way to deliver mass market multiple telematics services.

• Discover the first stage in opening the PAYD insurance market to internal competition to ensure better pricing of individual policies and see how quickly you can understand and apply this very first stage
• See how a telematics platform can offer total interoperability with multiple service providers in order to leverage and extend its benefits and win-over more business
• Cobra and Coverbox will demonstrate how both the end-users’ and the insurers’ requirements can be met with success by adopting this unique model

Richard Cornish, Product Manager Smart Insurance, Cobra Wunelli
Paul Stacy, Managing Director, Coverbox

This session will explain the ground-breaking possibilities in GSM/UMTS based communication technologies. GPRS is the ubiquitous technology today but this session will focus on the exciting and challenging steps the industry is considering

• Get the low-down on which new services and features in network technology will bring added benefits to the OEMs and their service providers
• Service level agreements, dedicated organisational operations etc. are becoming important for the OEMs. Learn how mobile operators can live-up to the latest requirements in order to capture new customers and retain existing ones
• Understand which parameters OEMs really consider when choosing the right communication provider

Dan Martensson, Head of Telematics & Wholesale, Telenor

• Learn how to deliver reliable and robust multi-source traffic information
  successfully
• Hedge your bets on which location-aware content and services will rake-in the cash: traffic, weather, gas prices, parking space, news alerts and local search
• Take a look at map updates for different devices, understand the challenges and learn how to overcome them
• Get expert tips on how to offer concise and comprehensive pre-trip planning information in order to satisfy complex customer demands

Boris Wagner, Senior Sales Manager, Telematics Solutions, PTV

There are many views of Europe: as a continent comprised of a plurality of ethnic groups fused into countries; as a political subset of the continent, the European Union.  With an economically revitalised Russia, the political and commercial realities of Europe are changing quickly.  Russia is now the single largest car market country in Europe, having passed Germany three years earlier than had been predicted.  What is an appropriate view of Europe from a telematics perspective?  What are the issues that need to be considered when developing a pan-European telematics strategy for the next decade in this new century?

Issues

• Cross border tracking and retrieval of vehicles
• Data privacy regulations – personal records storage
• Communications functionality
• Emergency service delivery
• Insurance coverage
  

Moderator: Michael L. Sena, President, Michael L. Sena Consulting AB, Åsa, Sweden  Project Manager for Volvo On Call rollout in fifteen European countries
Dan Vigdor, CEO, AutoLocator
Per Adamsson, Director of Telematics Strategy, Volvo Trucks, Gothenburg, Sweden
Jacques Amselem, Head of Pay-Per-Use Unit / Allianz Group

Jacopo Bini Smaghi, CEO, Altea

David McClure, Telematics & ITS Director, SBD

Infotainment Track (Day 2)

2:00 pm - 2:45 pm Vehicle IT and Telematics 2.0: Understand the past, analyse the present and predict tomorrow in order to engage in true business transformation

This cutting-edge speech by Nissan will give us a practical and in-depth insight into the future direction of vehicle IT and next-generation telematics services.

• The marriage of networked car and Web 2.0 gives birth to Telematics 2.0: Understand the technicalities of using in-car internet and see how to overcome common restrictions to experience seamless connectivity
• Re-define vehicle IT: See how your solutions and services can meet globally diversified market requirements so that you can capture new markets and maximise your revenue potential
• The device war: What are the technical similarities between navigation devices & smart phones and discuss if both will continue to command its own niche or will one win-over
• Analyse the importance of client-server solutions for vehicle IT and how it can be done successfully

Tsuguo Nobe, General Manager, Nissan

2:45 pm - 3:30 pm Consumer Electronics (CE) and Automotive: Learn how to combine the best of both worlds to enhance your products and services portfolio

• Learn how the OEMs and the value-chain can take full advantage of the large CE service platform to ensure services & content on device etc. are managed effectively
• Discuss how to balance expectation of vehicle performance versus CE devices’ performance to ensure that the customer gets the best of both
• A look at why consumers want vehicle internet for WiFi devices and understand how best to connect multiple WiFi devices simultaneously.
• See how the latest retail technologies are ensuring that even deeply embedded in-car telematics platforms such as embedded navigation devices can be made to remain upgradeable in order to avoid device redundancy

Wolfgang Reelitz, Vice President Automotive Sales, TomTom
Robert Brunbäck, Strategic Business Manager, Telenor
Kevin Link, Vice President, Hughes Telematics

Belhassen Jerbi, Head of Product Management, Navigon AG
Panel Chair: Egil Juliussen, Principal Analyst, Telematics Research Group

3:30 pm - 4:00 pm An array of interactive services to serve as the "next-generation" infotainment channel unveiled!

• Understand the latest ways of using telematics as a channel for receiving new entertainment and information services to the car, such as, internet programming, new interactive services like music and video “tagging”
• What are the latest pan-European products, solutions and services that will set the standard in rear-seat entertainment
• How to deliver new content & features such as YouTube, Internet video & downloadable movies to a demanding breed of consumers and yet keep service costs down

Thomas Nickl, Senior Manager, New Business Development, BMW, Harman/Becker Automotive Systems
Hakan Kostepen, Chief Product Strategist, Panasonic
Henning Wiefelspuetz, OEM Business Development Manager, Garmin

Panel Chair: Michael Minich, Consulting Analyst, Frost & Sullivan

4:30 pm - 5:15 pm Speech-enabling your infotainment system: Why? How? And what comes next?

• Safety aspects and usability are the main drivers for speech-enabling automotive infotainment systems. Numerous studies show that manual control of infotainment systems while driving can have serious impact on driving safety. But, recent market studies also show that controlling in-car systems by voice significantly reduces driver distraction and reaction time and improves driving performance.
• Speech-enabling the infotainment system is one of the most challenging tasks. Recognizing spoken song and artist names from huge music databases with thousands and thousands of titles in multiple languages are just a few. How are the technical challenges being addressed and even more importantly what are the usability aspects that need to be taken into consideration?
• Infotainment solutions are no longer limited to onboard solutions, but car drivers more and more want to have access to services available in the network. The connected car requires a consistent and user friendly voice user interface, proving seamless access to the infotainment system, regardless where it resides, in the car, in the network or on a portable device.

Lewis Mowatt, Product Manager Automotive, Nuance